Privacy Policy

Last updated: August 8, 2026

1. Information We Collect

Account information: when you create an account, we collect your name and email address through our sign-in provider (Clerk).
Style preferences: if you take our style quiz or use the AI stylist, we store your style profile (such as preferred silhouettes, occasions, and budget) to personalize recommendations.
Contact messages: when you use our contact form, we store your name, email, and message so we can respond.
Newsletter: if you join our mailing list, we store your email address.
Order information: purchases are completed on our retail partners’ websites, not on this site. For orders placed here in the past, order details were processed by Stripe; we never stored your card number.

To personalize product recommendations and styling advice.
To respond to your messages and send the emails you asked for (receipts, newsletter).
To operate, secure, and improve the site.
We do not sell your personal information.

Many products on this site link to outside retailers. When you click through and make a purchase, we may earn a commission at no extra cost to you. Once you leave our site, the retailer’s own privacy policy applies.

We use cookies necessary for sign-in sessions and site security.
We rely on trusted third parties to run the site: Clerk (accounts), Resend (email delivery), and OpenAI (AI styling features). Each processes only the data needed to provide its service.

We keep your information only as long as needed for the purposes above.
You may request access to, correction of, or deletion of your personal information at any time by contacting us at hello@thepeplumqueen.com. You can unsubscribe from the newsletter at any time.

This site is not directed to children under 13, and we do not knowingly collect their information.

We may update this policy from time to time. The "last updated" date below reflects the latest revision. Significant changes will be noted on this page.

Questions? Contact us or email hello@thepeplumqueen.com.